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Alta ski poster


Light, Deep and 1938

A. Where does the sky end and the snow begin? One day at Alta and I stopped to swish my glove around in the snow. I swear I could hear each individual flake moving around, there was so much air in that snow. I've never seen a snow quality ranking that didn't have Alta at the top. Does Alta have the Greatest Snow on Earth? Professor Powder thinks so.

B. These dots hide the last 40 years of Alta's season totals. Starting with the 1980-'81 season on the far left column and ending with the 2019-'20 season on the far right. If you squint your eyes, the chart becomes more obvious.

C. Each large white snow dot represents 50". For example between B and C there are ten large dots representing the 508" received during the 1999-'00 season. The off-the-chart winter of 1981-'82 with a total of 748" is the second column from the left and nearly goes off my chart as well.

D. The large V shape of the snow/skyline symbolizes the deep V shape of Little Cottonwood Canyon which funnels storms to this blessed micro-climate.

E. Alf Engen the ski jumping champion who scouted out Alta and taught there for forty years, is hidden in the 1982-'83 season column of snowflakes.

F. One of the most famous ski photos of all time was taken a half a mile from Alta. The star of that photo is also hidden in the dots, but he's so small you might have to buy the poster to find him.

G. I formed the letters out of bamboo ski poles which were commonly used at the time as a nod to Alta's 1938 beginning. The letter's simple red lines are also intended to echo the red lift chairs preserved on the Alta welcome sign.


11,068 ft - Summit Edition - $1,106.8


2,538 ft - Vertical Drop Edition - $253.8


8,530 ft - Base Edition - $85.30 

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