First I read everything I can about the ski resort.

Then I visit the resort. While skiing on the mountain, I'll snap reference photos, look out for what makes the resort unique visually and do some sketches at the lodge.

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Also at some point, I ride, hike, skin or bootpack to the highest point of the resort and collect a bag of snow, which I document on my skiposters.art Instagram since 2019.

Back in the studio I mix this snowmelt with gesso to make the entire white paint surface for the Summit Editions. The Vertical Edition prints also get a spoonful of specific snowmelt mixed into their colors too.

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That way each artwork has an actual physical and tangible connection to the resort. I want these posters literally dripping with authenticity.

Over the next few months, I make dozens of sketches and color studies trying to tell the unique visual story of the resort. 

I want the piece to be visually beautiful, but have a second layer of history and hidden meaning.

When I can refine no more, I make my screens, mix the snowmelt with the paint and then handprint the pieces one by one.

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Basically I follow Sun Valley's late owner Earl Holding's motto:

"If it's worth doing, it's worth overdoing"